Luxury hospitality is about to meet one of the most revered stretches of asphalt in the world. Escapade, the design-led brand redefining trackside living, has unveiled plans for its second signature hotel: a 68-room destination set just metres from the Circuit de Spa-Francorchamps, home of the Belgian Grand Prix. Scheduled to open in 2028, the €30 million development represents the largest private investment ever made at the legendary circuit and signals a bold new chapter for motorsport-led travel in Europe.
Positioned beside Eau Rouge, arguably the most iconic corner in Formula 1, the hotel and accompanying residences promise front-row immersion in racing heritage, while extending Spa-Francorchamps’ appeal far beyond race weekends. For Escapade, it’s a natural evolution of a concept that fuses modern hospitality with the theatre of motorsport; for the Wallonia region, it’s a year-round economic catalyst rooted in one of Belgium’s most storied landscapes.
A New Kind of Trackside Address
Founded by Will Tindall and Jerome Darker, Escapade has quickly built a reputation for translating the emotion of speed into refined places to stay. Its first property, Escapade Silverstone, opened directly on the circuit at the home of the British Grand Prix, introducing an all-suite hotel concept that brought guests closer than ever to the action. Spa-Francorchamps takes that vision further: both in scale and in symbolism.
The new hotel will comprise 68 bedrooms overlooking the circuit, complemented by six standalone residences at La Source, the hairpin that frames the start and finish straight. Together, they will offer 91 bedrooms across hotel suites and private accommodation, all fully managed by Escapade. The result is a hospitality ecosystem that allows guests to live, dine, relax and gather within the pulse of one of motorsport’s most romantic settings.
A Circuit Steeped in Legend
Few racetracks inspire the reverence of Circuit de Spa-Francorchamps. First hosting a Grand Prix a century ago, Spa remains one of the very few circuits from the inaugural 1950 Formula 1 season still on today’s calendar. Set deep in the Ardennes Forest, its sweeping elevation changes and high-speed corners, Eau Rouge chief among them, have earned it cult status among drivers and fans alike.
With Formula 1 committed to racing at Spa until at least 2031, the Belgian Grand Prix remains the circuit’s annual crescendo. Yet Spa’s ambition stretches well beyond a single weekend. Escapade’s arrival supports a broader vision: transforming the circuit into a year-round destination that balances elite racing with culture, wellness and corporate experiences.
Architecture That Moves with the Track
The design of Escapade Spa-Francorchamps has been entrusted to Gensler, the global architecture and design firm, whose concept responds sensitively to both the circuit’s heritage and its natural surroundings. Two historic buildings on site will be carefully restored, while new structures echo the fluidity of the track itself, curves inspired by the flow of Eau Rouge and the river that bears its name.
Materials are deliberately rooted in place. Timber, local stone and metal accents will weather gently through the Ardennes seasons, allowing the architecture to age with dignity rather than dominate the landscape. Framed by forest on one side and racetrack on the other, the hotel is designed to feel both immersive and restrained—a modern intervention that respects Spa’s powerful sense of history.
Inside, guests can expect refined, contemporary interiors shaped by motorsport cues and natural textures, with panoramic views that place the circuit firmly at the centre of the experience. This is luxury defined not by excess, but by proximity, perspective and atmosphere.
More Than a Race-Weekend Hotel
Crucially, Escapade Spa-Francorchamps is conceived as a destination that lives year-round. Alongside high-end accommodation, the development will include a trackside restaurant and bar, wellness facilities and flexible event spaces capable of hosting everything from corporate retreats to private celebrations.
During the racing season, the hotel will support testing programmes, driver training and international motorsport events. Outside of it, the circuit will open to cycling, running and endurance challenges, as well as wellness retreats that make use of the surrounding forest landscape. The intention is clear: to create a place that thrives whether engines are roaring or the track lies silent beneath the trees.
For Escapade, this versatility is central to its model. Rather than seasonal spectacle, the brand is focused on permanence: embedding hospitality into the daily life and long-term evolution of the world’s great circuits.
Economic Impact and Regional Legacy
Beyond its architectural and experiential ambitions, the project carries significant economic weight. The €30 million investment is expected to deliver a lasting boost to the Wallonia region, generating permanent roles across hospitality, operations and events, and creating sustained demand for local suppliers and service providers.
Amaury Bertholomé, CEO of the circuit, describes Escapade’s arrival as a defining moment. It marks the first time a private investor has partnered directly in the development of Spa-Francorchamps, strengthening its strategy for 2024–2028 and reinforcing its status as an international destination.
By anchoring accommodation directly on the circuit, Escapade enhances Spa’s ability to host a wider range of sporting, commercial and corporate events, while elevating the experience for guests who travel from across the world to witness motorsport history in motion.
A Growing Vision for Motorsport Hospitality
For founder Will Tindall, Spa-Francorchamps represents both continuity and expansion. “We are thrilled to be taking Escapade to Spa-Francorchamps, one of the world’s most beloved racetracks,” he says. “By fusing our reputation for immersive hospitality with this extraordinary setting, its natural beauty and rich motorsport heritage, we aim to create a destination that delivers lasting value for guests, the circuit and the wider region.”
Global interest in motorsport is accelerating, drawing new audiences through storytelling, design and experience as much as through competition itself. Escapade’s approach taps into that shift, distilling the romance of racing into places where guests can live within the narrative rather than simply observe it.
With further projects already in the pipeline at a small number of the world’s most significant racetracks, Spa-Francorchamps marks a decisive step in Escapade’s international growth.
The Future of Trackside Travel
As motorsport evolves, so too does the way fans and travellers engage with it. Escapade Spa-Francorchamps speaks to a new generation of guests: those who seek access, authenticity and atmosphere over traditional grandstands and fleeting experiences. Here, mornings might begin with mist rising over the Ardennes, afternoons with the echo of engines through the forest, and evenings with fine dining overlooking one of the most storied corners in racing
When it opens in 2028, the hotel will stand as both a tribute to Spa’s past and a statement about its future: a place where luxury hospitality and motorsport culture intersect, not occasionally, but every day of the year.
For Escapade, it is another bold stride in redefining what it means to stay trackside. For Spa-Francorchamps, it is an investment that cements its position as a destination, one where speed, design and experience converge in enduring style.
